Working together
Picture this…
You’re getting ready to sell your home, but you’re not sure where to start. Do you replace your carpets before putting it on the market? Should you wait until spring? How long will it take to sell?
So, you book a consultation.
We meet at the property, and I tell you that you don’t need to replace the carpets—you just need to have them cleaned. I advise you not to wait until spring because early February is actually one of the best times to sell, especially since there are only two other homes in your price range currently on the market. Then I explain that homes in your neighborhood, when priced correctly, sell in around 14 days, and with a typical escrow period of 30 days, you’ll be closed on the sale by the end of March.
How do I know all of this? Because I’ve been working with buyers and sellers for over a decade. The unfortunate truth about real estate agents is that 87% are out of the industry within five years. That’s right—87% of the agents working today won’t be agents in five years. And when you consider that your home is likely your most valuable asset and that selling or moving is one of the most stressful life events—right up there with divorce or being fired—who you work with matters.
So, you decide to list your home with me. I put together a personalized proposal laying out the entire sales process, from home preparation to marketing to our “One and Done” escrow process. Your home hits the market. You receive updates on all the marketing activity and showing feedback, along with emails guiding you through each step of the sales process.
By the end of your first week, you have three offers. After a thorough vetting process of the buyers and their lenders, you accept an offer. The best part? You had inspections and disclosures completed before hitting the market, so you don’t have to worry about stressful home inspections or renegotiations.
You can keep track of your sale in your very own client portal, which includes a timeline, a seller checklist, all of your important documents, and the contact info for your transaction coordinator and escrow officer.
The sale closes right on time, and you’re so happy that you gift your agent an all-expenses-paid vacation to Hawaii. :)
Buying is fun + selling is a breeze!
Are you curious about what working together looks like from start to finish?
Have questions? I have answers!
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This answer is different for every client. In general, my listing agreements last for 6 months and buyer agreements for 3 months. However... if either party decides that our working relationship is not productive, we can cancel at any time. We can also agree to a shorter or longer period of time and can always renew our contract as we get closer to the end date.
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I charge 3% of the final purchase price to list a home and 2.5% to represent buyers.
As of August 17th, buyers are required to sign a Buyer Agency Agreement which establishes a client/agent relationship and outlines the commission to be paid by the buyers. (Learn more here).
I encourage all of my sellers to offer a 2-2.5% commission to agents that represent the buyers of their home. (This would bring the total commission to 5-5.5%). Learn more about my thoughts here.
It is important to note that commission is always negotiable.
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Here is a list of things I always pay for:
Photos
Video
Social media ads
Open house costs
Marketing materials
Here are some things you may be responsible for:
Inspections (pest, roof, well, etc.)
Repairs (we discuss what is and isn't necessary)
Staging the home
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As much as I wish I determined the market, I don't! What I can control is how I market the property, how I advise you on price (which is part of marketing!) and how I advise you to prep and stage your home. Factors that go in to how quickly your home sells include:
The time of year
The price you list your home for
How many buyers are currently in the market for a home like yours
The terms you are willing to negotiate
The current inventory (other homes on the market)
How well your home shows (staging, cleanliness, curb appeal, etc.)
What I can tell you is how fast your home is likely to sell based on all of the above variables.
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We actively search for homes for our clients. Once we have exhausted all of the properties on the market, we get to work... aggressively!
Access to our off market opportunities file (over 40 off market homes!)
Letters to your preferred neighborhoods with your buyer profile
Door knocking your favorite homes and areas
Cold calling owners of homes within your parameters
Social media ads
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A series of recent lawsuits has changed the way real estate commissions are handled. It sounds really scary for buyers, but it's not too different than it was before. There is a ton of miscommunication about the new rules, that we've broken down here.
Let's break it down quickly:
For sellers
Before:
A seller lists their home. Their agent provides them with a net sheet that breaks down what they owe, what their house is worth, and what their profit would be at a given sale price.
Part of the net sheet includes a 5-6% commission. The listing agent shares 2-3% of the total commission with the buyer's agent.
The buyer's agent commission percentage was advertised on the MLS. (Multiple Listing Service)
They always had the option of not offering a commission to the buyer's agent.
After:
Commission offered to the buyer's agent is not allowed to be advertised on the MLS.
Buyers and their agents now have a legal commission agreement, in which the buyer agrees to pay their agent's commission if a seller is not offering any.
If the agreement between a buyer and their agent is 1.5% and a seller is offering 2.5%, the agent is only allowed to accept 1.5% commission from the seller.
If sellers do not offer buyer's agent commission:
Buyers will negotiate for the payment of their agent's commission.
Buyers will ask for a credit at closing to pay their agent, resulting in less profit for the seller.
If sellers do not agree to either of these, some buyers may not view the home at all if they believe they can't pay their agent due to the terms/price of the home.
For buyers:
Before:
Buyers could schedule a showing with any agent, at any time. No contract was needed.
Buyers could freely attend open houses without representation and ask the listing agent questions about the property.
Their agent's commission was technically paid by the seller.
After:
Buyers are no longer able to preview homes without having a signed Buyer's Agency Agreement. (Learn more about the specifics here).
Buyers may attend open houses, but are unable to receive information about the home that is not publicly available unless they are accompanied by their agent.
Part of the new BAA agreement includes a commission agreement. Technically, buyers are now responsible for paying their agent's commission.
Busting myths:
Sellers are still allowed to offer compensation to a buyer's agent. They are simply not allowed to advertise it on the MLS. The listing agent is allowed to disclose commission offerings if asked, and can advertise it on their website or marketing materials.
Buyer's will most oftennot pay for commission out of pocket. If a seller is not offering commission, it can be wrapped up into the loan or taken as a credit at closing.
Buyers have always paid commission. In fact, if you think about it... they have always, and will continue to, pay for the full commission for both agents. Think about it this way:
A 5% commission on $100,000 is $5,000. If a seller lists the home for $100,000 and the buyer pays full asking- the money is technically coming from the buyer. They are the one funding the loan or bringing cash to the closing table. If there were no commissions, then the value of homes would drop by 5-6%. That same $100,000 home is now "worth" $95,000. The seller is walking away with the same amount of money. Who is saving money if there are no commissions? Buyers.